Last updated: November 17, 2025
1. What are cookies?
Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit a website. Cookies can be used, for example, to enable the functioning of the website, remember your preferences or analyse how users interact with the site.
Similar technologies such as pixels, tags, local storage or SDKs may also be used for related purposes. In this Cookie Policy, we refer to all these technologies collectively as “cookies”.
2. Who is responsible for the use of cookies?
The use of cookies on this Website is controlled by:
Niara Estates S.L.(trading as UpWise Consulting)
Calle Río Duero 14, 28660 Boadilla del Monte, Madrid, Spain
Tax ID (CIF): B10956290
E-mail: montecelos@upwise.es
3. Types of cookies used on this Website
Depending on their purpose and who sets them, cookies may be classified as follows:
3.1. According to the entity that sets the cookie
- First-party cookies: placed directly by UpWise Consulting.
- Third-party cookies: placed by third-party providers (for example, analytics or advertising partners).
3.2. According to their duration
- Session cookies: remain on your device only for the duration of the browsing session and are deleted when you close your browser.
- Persistent cookies: remain on your device for a longer period or until you delete them manually.
3.3. According to their purpose
- Strictly necessary cookies
These cookies are essential for the operation of the Website and cannot be switched off in our systems. They are usually set only in response to actions you take, such as filling in forms, setting your privacy preferences or logging in to secure areas.
You can set your browser to block or alert you about these cookies, but some parts of the Website may not function properly.
- Analytics / performance cookies
These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our Website. They help us understand which pages are the most and least popular and see how visitors move around the site. The information collected is aggregated and does not directly identify you. - Functional cookies
These cookies enable the Website to provide enhanced functionality and personalisation, such as remembering preferences or settings. They may be set by us or by third-party providers whose services we have added to our pages. - Advertising / targeting cookies
These cookies may be set through our Website by advertising or social media partners. They may be used to build a profile of your interests and show you relevant adverts on other sites, or to measure the effectiveness of campaigns. They do not store directly identifiable personal information, but are based on uniquely identifying your browser and internet device.
4. Cookies we may use
Depending on the tools implemented on the Website, we may use cookies such as the following (the exact list may be updated over time):
Strictly necessary cookies (examples)
- Cookies required by the content management system to serve pages and manage security or load balancing.
Analytics cookies (examples)
- Google Analytics 4 cookies (e.g. _ga, _ga_*): used to distinguish users and collect information about how visitors use the Website, in order to generate aggregate statistics.
Advertising / targeting cookies (examples)
- LinkedIn Insight Tag cookies: used for LinkedIn analytics and to measure the performance of campaigns and interactions with UpWise content on LinkedIn.
- Meta Pixel cookies: used to measure the effectiveness of Meta (Facebook/Instagram) campaigns and to better understand the actions taken on the Website after viewing or clicking an ad.
Embedded content cookies (examples)
- Cookies set by third-party platforms (such as YouTube or Vimeo) when videos or other content are embedded on the Website.
Only cookies that are actually implemented on the Website will be active in your browser. The list above may be updated as we add or remove tools or functionalities.
5. How do we obtain your consent?
When you first visit the Website, you will be shown a cookie banner or consent notice that:
- Provides clear information about the use of cookies;
- Allows you to accept or, where appropriate, reject cookies that are not strictly necessary; and
- Gives you access to more detailed information in this Cookie Policy.
Strictly necessary cookiesdo not require your consent as they are essential for the functioning of the Website.
For analytics, functional and advertising cookies, we will only use them if you give your consent through the cookie banner or settings. You can change your preferences at any time, as described below.
6. How can you manage or disable cookies?
You can manage your cookie preferences in several ways:
- Through the cookie settings available on the Website
- You can review and modify your choices regarding non-essential cookies at any time via the cookie settings tool or link (for example, “Cookie settings” or similar) available on the Website.
- Through your browser settings
- Most browsers allow you to block or delete cookies. The process may differ depending on the browser.
- Please consult your browser’s help section for more information on how to manage cookies.
If you block or delete cookies, some features of the Website may not work properly.
7. Third-party cookies and tools
Some cookies used on this Website may be set by third parties that provide services to us (for example, analytics or advertising partners). These third parties may process your data for their own purposes as described in their respective privacy and cookie policies.
We recommend that you review the privacy and cookie policies of such third parties for more information about their practices.
8. Changes to this Cookie Policy
We may update this Cookie Policy from time to time, for example to reflect changes in the cookies we use, in the technologies implemented on the Website or in applicable regulations.
Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this Cookie Policy regularly.
